Throughout our 12-month study, the high level of support that we received from NGOs, members of the public, healthcare professionals and various officials demonstrated the significant public interest in this neglected public health topic. Notably, an assessment of patient data (291 victims) collected from a snakebite referral hospital over the same 12-month period (2019) indicated that arrival time at hospital following a snakebite was significantly faster and the effective first aid measures were administered to patients who were aware of our activities compared to those that were not. SBE kills an estimated 140,000 people and causes approximately 500,000 amputations and other forms of permanent disabilities each year. This page was last edited on 2 February 2021, at 03:03. Students in these workshops were subsequently taught how to distinguish venomous from non-venomous snakes based on specific features such as keeled body scales and the shape and position of the eyes. This was distributed to students and members of the public during the activities in both educational institutions and villages. Population Age-Sex Structure - 4.18. Hence, further training and educational sessions for rural healthcare professionals will change the views and practice of these essential frontline workers in fighting SBE. This study wouldn’t have been possible without the significant support from a number of people at various stages. Following informed consent from the patients or their relatives, basic details such as snakebite episode, time of bite, first aid, traditional and any additional treatment received were collected by an interviewer (who is normally a duty doctor or nurse). The same assembly approach was used in a total of around 100 rural villages in Tamil Nadu. The hospital data were collected from 20th January until 31st December 2019. Citation: Samuel SP, Chinnaraju S, Williams HF, Pichamuthu E, Subharao M, Vaiyapuri M, et al. And this quotient is higher than what any other country possesses (U.K: … The video was rigorously reviewed by film makers, public engagement professionals and clinicians and edited as necessary prior to using it in the campaign. Likewise, the age of SBE patients varied little between 2018 and 2019 (Fig 6B) with the majority of admissions observed in people of working age: 76.6% and 77.2% in 2018 and 2019 respectively were in people aged between 21 and 60. Similarly, large (A0 size) accompanying posters were developed with condensed information both in Tamil and English (Fig 2) for display in public places. This was in direct contrast to the low level of knowledge of key messages prior to our intervention, suggesting that the approach was effective in its goal to communicate clear advice on appropriate responses to snakebites. Nearly 90% of students thought that prompt medical treatment was unnecessary, that panicking is required, and that leaving the bite site undisturbed is incorrect. This page provided access to all of our materials (information leaflets, posters, short and full video documentaries), updates of our activities in local communities, and highlighted media coverage of the campaign. This video reached over 80,000 people within 24 hours and over 330,000 views within one week of being uploaded, with around 7,200 people sharing the video to their own Facebook networks. We also highlight the extent to which misconceptions about snakes and SBE treatment are held by people in rural communities of Tamil Nadu and demonstrate that key messages and appropriate actions can be effectively communicated through targeted engagement activities and use of the mass media. As a percentage of 21,769,209 persons who nominated their ancestry at the 2016 census. 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